Working on this team has taught me a lot on how social media works, and how important it is to listen to your viewers. When working on our team Instagram we wanted to find the balance in our posts of professional content and current popular trends. Our current Instagram focuses mainly on three things: member recognition, car performance, and current trends.
Member Recognition: Our main goal on our socials is to highlight the engineers doing the amazing work. We do this through member spotlight reels, and member introduction headshots. This allows people who visit our page to immediately see and connect with the people doing the work. This leads to engagement from companies and other colleges.
Car Performance: Car performance is an important aspect of our social media because it enhances the fast-paced, cutting edge brand that TAMU Formula Electric wants to convey.
Current Trends: Being able to read trends is an important lesson I learned while working with TAMU Formula Electric. We learned that engagement soars when viewers see certain trends that have the Formula Electric spin on them. Reels like the one to the right had our most consistent view to engagement ratio, and led to our highest increase in followers. The engineers are also more engaged with our content when they get to do a fun trend, and it portrays a more authentic social media presence.