As a part of my role on the Texas A&M marketing team, I decided to create a brand guideline for our team to send to sponsors, company collaborations, and new members.
My main goal for this project was to effectively represent our team message and create a cohesive brand visual. By sending this guideline to possible brand partners it allows them to get an idea of the team’s overall look and what type of content they would receive if they became a sponsor.
I also wanted to create this guideline to help our new members on the team. When I joined the team there was not a great reference for members to look at when working on team projects, and this created inconsistencies in our brand. Now new members can look at the guideline and easily find our fonts, colors, and imagery examples and use it to strengthen their project whether it be a social media post, a merch design, or a youtube video.
